Amazon’s Born to Run Program is an invite-only program that allows vendors to request orders for a product by telling Amazon how many units of that product they expect to sell through in 10 weeks. Amazon will review your request and – if approved – will buy up to that amount. Units that don’t sell through within 10 weeks are subject to returns or retention fees (at your election).

Outlined herein are a few features and benefits of the Amazon Born to Run Program:

Increased inventory position

The Born to Run Program allows you to encourage Amazon to increase our inventory position in your products, including during product launches or planned marketing campaigns. Doing so will decrease out-of-stock risk and allow you to capture the full upside of a sales spike.

Reduced risk

The Born to Run Program gives you the option to return unsold products within 10 weeks, which can help to reduce your risk and improve your cash flow.

Increased sales

The Born to Run Program can help to increase your sales by making your products more visible to Amazon customers. When Amazon has a larger inventory of your products, it is more likely to recommend them to customers who are searching for similar products.

If you are a vendor who is looking to launch a new product or increase sales of an existing product, the Amazon Born to Run Program may be a good option for you. To learn more about the program and to see if you are eligible, please visit the Amazon Vendor Central website.

Presented below are further insights into the Amazon Born to Run Program.

Eligibility

The Amazon Born to Run Program is only available to invited vendors. To be eligible, you must meet the following criteria:

1. You must have been selling on Amazon for at least 90 days.
2. You must have a positive seller rating.
3. Your products must meet Amazon’s quality standards.

How it works

To participate in the Amazon Born to Run Program, you must first submit a request to Amazon. In your request, you will need to specify the following information:

1. The ASIN of the product you want to launch.
2. The quantity of product you want to launch.
3. The expected sell-through rate for the product.
4. The price of the product.

Upon receiving an invitation, the subsequent actions to execute Born To Run on Vendor Central are as follows:

• Log in to your Vendor Central account, Click on the “Orders” tab.
• Click on the “Vendor Initiated Orders” tab.

• Select “Born to Run” from the drop-down menu.

• Select “Create a new offer” from the upper right-hand corner.

• Create an offer name and Select a vendor code (Respective marketplace)

• Select your preference: whether you would like Amazon to retain the unsold units or have them returned.

• Enter the ASINs of the product you want to launch (Maximum 10 ASINs are allowed in an offer)

• Enter the quantity of product you want to launch.

• Enter the price of the product if it’s a new product/ No need to enter the price if it’s already a listed product.
• Mark the checkbox accepting the offer terms and Click on the “Submit” button.

• Click on “Go to offer listing” once the offer has been submitted successfully and repeat the process for more ASINs.

• You can check and take follow-ups on the accepted and rejected ASINs. Just use the search filters on the “Born to Run” homepage to track the status of your submitted offers. You can search by the offer ID (generated when creating the offer), offer name, or ASIN.

• When offers are being reviewed, they will be displayed as “Evaluating.” To view more details and determine which ASINs were accepted or rejected, click on “Go to details.”

• Amazon will review your request and – if approved – will buy up to the quantity of product you requested. Units that don’t sell through within 10 weeks are subject to returns or retention fees (at your election).
• If the rejected ASINs persistently face rejection, you can create support cases to gain clarity on the reasons behind the rejections.

Below are a few extra tips to effectively operate Born To Run on Vendor Central:

1. Make sure your products are high quality and meet Amazon’s quality standards.
2. Market your products effectively to generate demand.
3. Build a strong track record of selling on Amazon.
4. Make sure your products are competitively priced.
5. Offer a good return policy.
6. Provide excellent customer service.
7. Work with Amazon to promote your products.
8. By following these tips, you can increase your chances of success with the Amazon Born to Run Program.

In conclusion, the Amazon Born to Run Program is an exclusive program that offers vendors the opportunity to increase sales and reduce risk. By participating in the program, vendors can request orders for their products, and if approved, Amazon will buy up to the requested quantity. This program provides several benefits, including increased inventory position, reduced risk through the option to return unsold products, and increased visibility to Amazon customers, leading to potential sales growth. However, the program is available only to invited vendors who meet certain eligibility criteria, including a positive seller rating and products that meet Amazon’s quality standards. Vendors interested in participating in the Born to Run Program can visit the Amazon Vendor Central website for more information and to check their eligibility. To effectively operate within the program, vendors should focus on product quality, effective marketing, competitive pricing, good return policies, excellent customer service, and collaboration with Amazon to promote their products. By following these tips, vendors can improve their chances of success with the Amazon Born to Run Program.

Want to effortlessly manage your Born to Run program while focusing on your core business?

Staffcloud Services Private Limited offers comprehensive support to help you successfully run your Born to Run program, enabling you to concentrate on other vital aspects of your business. With our expertise and experience in managing Amazon programs, Staffcloud can handle various tasks related to the Born to Run program on your behalf. From submitting requests and coordinating with Amazon to monitoring inventory, sales, and returns, Staffcloud ensures smooth operations throughout the program. By entrusting Staffcloud with the management of your Born to Run program, you can confidently shift your focus to other critical business areas that require your attention. To benefit from Staffcloud’s services and streamline your Born to Run program, simply reach out to us and explore the comprehensive support we offer.