To increase sales on Amazon, sellers should make sure that their products are in the correct category. This can have a massive impact on a seller’s success on Amazon.
To get on the most visible page, you need to list your product in the correct category. That way, you’re more likely to win the Best Seller Badge and maximize visibility for your product.
If the products are miscategorized on Amazon
It could reduce the discoverability of your products and thereby may negatively impact sales. Even if customers find your products using other search criteria, they’re less likely to buy them if they are miscategorized because Amazon has categorized them in an inappropriate way. Ensure the category is properly assigned on Amazon to make sure it gets the attention of shoppers.
How Come the Product Category Would Change?
Changes in a product category can have a negative effect on your Amazon strategy.
Amazon will sometimes change the category under which a product is listed if they disagree with the original. This can happen because of customer feedback or other seller feedback. Some people also think that sellers might deliberately choose a new category in order to steal sales from their competitors.
In some unfortunate cases, brand owners have lost control of their listing after being moved to a gated category that requires seller approval. Amazon usually doesn’t disclose the reason for a category change, even if the change was a mistake. It’s important to keep close tabs on your product listings and other front-end metrics, such as unauthorized sellers and product reviews, as there is no notification system for category changes. This means you’ll need to manually check for any changes.
Modify the Product Category
It is crucial to know how to update products and increase sales by changing a product category in Amazon Seller Central. Depending on the permissions associated with the account, this can be done either manually or by contacting Amazon support.
1. By Contacting Support
It is strongly advised to contact Support for a new seller if you do not want to tamper with the backend.
Ask the Support to make the desired changes so your product can be seen in the correct category.
If you want to re-create your product in the desired category list, following up is key. If the problem stemmed from Amazon’s side, you could ask customer support for reimbursement.
2. Modify using ‘Manage Inventory’
Step 1: Log in to your Seller Central, and click ‘Inventory’. From the drop-down menu that appears, select ‘Manage Inventory’.
Step 2: Find the product you wish to change and click on ‘Edit’ at the right-hand corner of the listing.
Step 3: On the new page that appears, Select ‘Vital info,’ scroll down to the ‘Category Type’ section and click on the ‘Edit’ button. A new dialogue box will appear with all the available category types.
Step 4: Start by finding the most suitable main category. There will be a drop-down box with sub-categories. Select the second sub-category and you’ll be directed to another page where you can either search for an interest of your choice or use the sidebar to narrow your search.
Step 5: Select the ‘Category/ Item Type’ row to find the complete chain of new categories. Click ‘Finish’ to store your work.
You can see categories on a product’s page, like on the search results page or in their product listing. It’s not visible in Seller Central but you can get this report by reaching Support.
Ensure your products are always in the correct categories – check twice before listing anything on Amazon.
Manage your Product categorization with StaffCloud
- Our StaffCloud team members are experts at maintaining a clear categorization system on Amazon. We promise to keep each product in the right category while also making it easier for customers to find what they’re looking for.
- At StaffCloud.net, we inspect all of your products and contact Amazon support to fix any that have erroneous categories. Although it’s straightforward with a small number of products, it can be a hassle when there’s a lot. Let us take care of the stress!
- With decades of expertise in product categorization for a range of industries including apparel, sports, electronics, outdoor supplies, medical instruments, home and kitchen, and more, we can take the hassle out of understanding product categorization, and taxonomy for you. Let us handle the details, so you can focus your energies on running an efficient business.
To know more about how StaffCloud works, get in touch with us!