Amazon Keywords and Search Terms for Product Listing

As an Amazon seller, you might want to know how best to rank your products so they are easy to find. This can only happen if you learn about what search terms and keywords will do the job for you.

 Amazon Search Terms

Amazon search terms also known as backend keywords are the words customers type into the search bar when looking for a product. When adding these to their products’ listings, sellers need to make sure that they use matching keyword phrases so that their items will show up higher in Amazon’s Search Results page and increase exposure.

Backend Search Terms: How Do They Aid in Listing Optimization?

Search terms in the backend are just as important as titles, descriptions, or bullet points; they help sell products for other keywords and aid its rankings. Using them to their full potential helps sellers keep product copy clutter-free but still attractive while ranking for important keywords.

Search Terms Limit on Amazon

The maximum length for an Amazon search term is 249 bytes. A total maximum length of 500 bytes applies in Japan, while 200 applies in India. So, it’s important to ensure, sellers are using relevant and concise words while describing the products.

Amazon Search Term Standards:

  • Stay within the 249-byte limit (Japan 500 bytes, India 200)
  • Don’t use brand names, product names, ASINs or UPC codes, punctuation marks, filler words, offensive words, false claims
  • Only use related search terms, to prevent duplication
  • Add search terms in a ranking of priority

In addition to this, assessing the search terms of at least 5 different competitors will also help to find more relevant search terms.


Keywords are phrases used by sellers to define the overall strategy for their products. They’re one of many factors in boosting how often a product will appear during a search. When selecting whether to show your ad, Amazon matches the search terms to the seller’s keywords.

Amazon Keywords Limit

The Amazon system restricts keyword length to not more than 250 bytes (about 30-35 words). Usually, it is one byte per character. Although, some special characters such as Ö, ü, ‘é’, ‘ä’ ‘&’ count as two or more bytes.

Amazon Keywords Standards:

  • Keep it below 250 bytes
  • Use lowercase keywords, add alternatives, spelling versions, acronyms
  • Punctuation like “;”, “:”, “-” is not required
  • No duplicate words, add singular or plural, not both
  • Keywords should not contain brand names, ASINs, abusive or offensive terms
  • Don’t use fillers like the, with, an, and, by, for, of, a
  • No advertising like brand new, on sale now, discounted
  • Don’t use qualitative words like best, delicious, cheapest, amazing, super

Restricted Amazon Keywords

Certain things are barred by Amazon, including narcotics, self-defense products like pepper spray, dangerous products like Lithium-Ion batteries, and several that are less prominent, such as cosmetics and skin/hair care.

Even if the drug is permitted in a particular region, don’t use drug-related keywords. This could end in removing your listing from Amazon.

Search Terms vs Keywords:

Keywords used by sellers are derived from actual consumer search keywords that are often used to locate and purchase the goods.

Multiple search terms are used to create keywords. A keyword with a specific match type might be associated with several search terms.

Using Amazon Search Terms in Seller Central

One of the best ways to increase your ranking in Amazon’s search results is by setting up appropriate keywords for your products. These keywords should be relevant and include words similar to those found through searches in order to reach a larger audience.

Harmonize long-tail keywords

Most users tend to search with more general keywords, so it’s important to balance these with more specific long-tail keywords to cover all possible user behavior patterns.

Include style keywords

Style keywords like unisex, and men’s are used to put products into certain categories. In addition, they respond to filters that clients can apply in their search bar to better sort during the search process.

Monitor the outcomes

Monitoring your product’s keywords’ performance is essential for finding out which ones are the most profitable. Dedicated solutions can help with this task.

Use social validation to boost conversions

Consumers love Amazon for its real user reviews and wide product range. These can be used to improve search rankings along with Amazon’s SEO strategy.

To outline

Making sure to set up keywords for your Amazon products is essential because it affects the rankings on Amazon. Include all the keywords you found while researching when creating your search terms. Putting in extra queries can help broaden who sees your listing as well. Optimizing keywords for product listing isn’t an easy task but it is worth a try if a seller really wants success.

With the right keywords, your content can rank well and get more impressions for your target audience. At StaffCloud, our SEO specialists are experts at keyword research and analysis to help you make it easier for people to find what you offer. Then, by researching the best keywords and including them in your content, we can make sure your listing will dominate rankings.

For any inquiries regarding our services, feel free to get in touch with us at any hour of the day. Click here to contact us!

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