Amazon Product Image Guidelines

Why do Amazon images matter?

Most people look at Amazon product images and quickly go through the item description to see what it’s all about or go through some product reviews and simply click on the Buy Box.

Images are a crucial part of attracting and retaining customers, it’s important to have high-quality images in order to be more successful on Amazon. This will help attract more customers and have your products placed at the top of Amazon’s search results page.

Amazon recommends vendors provide at least six high-resolution, informative and attractive photos. They make it much easier for customers to figure out what they’re getting and if they like it.

Amazon’s Product Image Types

Amazon images are mostly classified into three types- Main Images, Lifestyle Images, and Infographic Images.

  • Main image

The picture of your product that customers can see on the Amazon search results page. One of the most important parts of your listing is the main image – it’s what first grabs customer interest and sets you apart from other sellers. The main image shows what the product looks exactly like after opening the box.

  • Lifestyle images

These images do a really good job of showing people what using your product might be like, even though they can’t have it in front of them. People love looking at styled shots as these allow them to see how the product might look in their homes.

  • Infographic image

Infographics integrate information and images to provide readers with a more comprehensive understanding of the featured product. One more excellent application for these photos is to provide a size chart.

Amazon Image Technical Requirements

High-Resolution Images
All images must precisely represent the item for sale and be relevant to the product title (Item Name) given. The product in the sale must occupy at least 85% of the image dimensions which means white space around the product should not be more than 15% of the frame. A professional photograph or scan must be used, and the image must be well-lit and in focus. There should be no pixelation or jagged edges.
Supported Formats

Amazon .jpg/.jpeg (Preferred), TIFF (.tif/.tiff), GIF (.gif), and PNG (.png)

Naming the Image File

Name the image files with a product identifier ASIN (Preferred), SKU, ISBN, EAN, UPC, etc. along with variant code followed by the file extension jpg, gif, etc. Use of special characters, spaces, or dashes is not allowed in a file name. Any image file with an invalid name format will not display. For example, for an ASIN: BXXXXXXX.MAIN.jpg

Image Type Variant Code Description
Main image
Used for the primary image that appears on the Amazon listing page.
Swatch shots
Thumbnail images displayed on the Amazon carousel on the bottom or on the right side of the larger image. Can also be utilized to provide a closer look at the fabric in garment shots.
Part shots
PTO1, PTO2, PT03, and so on until PT99
Lifestyle, accessories, and item specifications images are all represented with part shots.
Interior shots
IN01, IN02, IN03, and so on until IN99
Typically, used for book sample pages.
Angle shots
Additional images that show the perspective view of the product. Best suitable for shoes, toys, gadgets, clothes, etc.
Pair shots
Additional images for the products sold in pairs like gloves, shoes, socks, etc.
Fact shots
Represents nutritional values and content labels for products like nutritional supplements, food products, beverages, etc.
Energy guide
Represents energy guide images like energy ratings and energy consumption.
AW01, AW02, up to AW99
This category includes images of awards and certificates affiliated with the product. Take note, the seller is solely liable for any legal or copyright obligations.
LayDown or Flat apparel image
It is used to show the full view of an apparel item off-figure in a flat or laydown shot.

Image Dimensions

Upload the images in high resolution, at least 1000 pixels on each side, and less than 10,000 pixels on the longest side. Amazon recommends using 2000 x 2000 image dimensions.

Amazon may allow the uploading of up to nine images to the Amazon listing. Up to the first 7 images will be visible on the Amazon carousel. Customers can see the additional images upon entering the gallery.

Amazon Main Image Requirements
  • Images with white backgrounds and products should cover up to 85% of the image.
  • The image should have a 5:1 aspect ratio and it should be a 1:1 square image that is larger than 1000 pixels on each side and less than 10,000 pixels on the longest side. Amazon recommends using an image with the dimensions 2000 x 2000.
  • Images can only be 10MB or fewer.
  • Amazon supports JPG, TIFF, and GIF files, but recommends using JPG format.
  • The main picture should clearly show the product with no artwork, designs, watermarks, graphics, or text on it.

Amazon Image Baselines

  • Make sure that the images are clear, up-to-date, and represent the product accurately. Additionally, the title should be relevant to the product.
  • Use images with high resolution without any pixelation or jagged edges.
  • Images with nudity, racist content, or any other offensive content are not allowed.
  • Images must not display logos, trademarks, or anything that can misguide the public. That includes words or logos with “Amazon”, “Prime,” “Alexa” or “Best Seller.”
  • Lingerie and swimsuits must be modest. They should not appear to be seductive, blatantly sexual items of clothing.
  • The items in the image should not be with the packaging or with tags.
  • Images should not be cut by any frame edges.
  • Useful information or graphics can be used along with images.

Tips to Use Amazon Images

  • Emphasize the main image- Because this is the first element a customer is going to see in Amazon’s search results.
  • Using lifestyle photos- One of the best ways to sell your products is to show them in use. It helps your customers better understand how they might fit into their lives, it can showcase key features and benefits, and it shows that the product is easy or straightforward to use.
  • Including Several Images- Showing customers different angles of the product can provide a more well-rounded view and give them more information about it.
  • Instructional images- Some of the products from the listing may require some assembly. Help the customers know what to expect by providing images of what it takes to put your product together.

What benefits can you gain from outsourcing imagery tasks to

Because customers cannot literally see or experience the items, product photos must handle the selling for the merchants. Outsourcing imagery tasks for all the listings will let the vendors focus more on the core business operations.

We offer a variety of e-commerce product listing and image processing services. Our skilled professionals will make sure to handle uploading the images for product listings, editing them as per Amazon standards, removing photo backgrounds, and working on error fixations, if any on behalf of the vendors. 

We also provide services like photo editing, clipping path, color correction, image masking, retouching, image enhancement, etc.

Contact us now for customized solutions from our creative team and we will get back to you soon with relevant answers. E-mail us at, or call us at +91-9326811779.

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