Google Lens for Amazon Product Listing

What is Google Lens?

Google Lens, an AI-based application, provides the capability to search for an object or text within an image. It allows you to discover the origin of an image online as well as translate the text that is located within the image.

The most commonplace version of this application is the one that we can find on Google Assistant on most Android phones/gadgets/devices nowadays. It is already included in applications such as Google Search, Google Chrome browser, Google Photos, and even in the camera app of Google Pixel. Google Lens is quite easy to access and it is a really useful tool.


What purpose does Google Lens serve?

Google Lens is the search giant’s potent image recognition software, developed to identify a range of items including animals, buildings, plants, garments, and artworks. By rendering it more accessible on desktops, its capability is exposed, allowing laptops and desktops to access the same features as on a mobile.

Through Lens in Chrome, users can search for an image, recognize its source, compare visually similar images, or access the text or translation. This is an alternative approach to uncovering more information about a particular image.

For example, with a photograph of the lamp, one could search for more details on its availability or examine other lamps with similar visuals.

How does it work on the Google Chrome browser?

  1. Open a webpage in Chrome.
  2. Right-click on any image you want.
  3. Click the “Search Image with Google” option on the context menu to get results shown in a side panel on the right-hand side.
  4. With Google Lens, users can automatically search for related content to an image and see the results in a separate tab.

Another way of using Google Lens via Google Images

Using Google Images to reverse search in Google Chrome has been a staple of the platform for quite some time. With the newest update, they have implemented Google Lens, giving users the ability to look up various aspects of an image online. All you have to do is select the image and watch as Google Lens brings up the associated content on the web.

1) To start, go to on your desktop.

2) Then, select the camera icon between the voice and search bar.

3) From there, either drag an image into the box or select ‘upload a file’ to choose one.

4) Google Lens will scan the image and provide relevant results in a new tab.

Pull Text from the image

Utilizing Google Lens can be useful in multiple ways. For instance, one can extract the text from an image, then have it either read aloud or translated.

For example, let’s say we discover a photo on the internet that includes some text, like this scanned page.

When it comes to an image that contains text, the same methods of assistive technology utilized for standard text cannot be applied. This is because these tools are unable to detect and interact with the text contained in the picture. As a result, a student is unable to use these tools to have the text read aloud or translated.

  • Through Google Lens, we can quickly get the information we need from an image.
  • All we have to do is right-click on it and select the “Search image with Google Lens” option from the pop-up menu.
  • Doing this will open the Google Lens side panel with sites that contain matches.
  • We can also use the “Text” and “Translate” buttons for further insight.
  • By clicking the “Text” button underneath the image, we can select any desired text through either a drag-and-drop method or by simply clicking the “Select all text” button.
  • Now that Google Lens has pulled the text from the image, we can click the “Listen” button to have the text read aloud to us.
  • For convenience, a ‘Copy Text’ button has been provided here which enables users to transfer the text from the image and use it on other platforms, like Google Docs.

How product listing team make the most of it?

Google Lens is an essential tool when the data we need is not present in written form. For example, when information such as ingredients, nutritional facts, and allergens are not obtainable as text, the StaffCloud team extensively uses Google Lens to retrieve the information from product packaging images.


All in all, Google Lens is a terrific asset for students and everyone else that can be utilized to get additional data from any picture they find on the web, as well as to have the text read out loud or changed over. Fortunately, this tool is integrated directly into Chrome and can be quickly accessed with just a right-click.

If you need assistance with anything, we would be more than happy to assist. Please give us a call at +91-9326811779, send an email to, or leave a ticket with us.

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