How to create an Amazon Storefront for your Brand?

How to create an Amazon Storefront for your Brand?


Before you begin creating your Amazon Storefront, ensure you have the following:

Amazon Seller Central Account: You need to be registered as a seller on Amazon. If you haven’t done so, sign up at Amazon Seller Central.

Brand Registry: Your brand should be registered with the Amazon Brand Registry. This ensures you have access to enhanced features for brand owners. You can register your brand here.

High-Quality Images and Product Information: Gather high-resolution images, detailed product descriptions, and any other branding materials.

Marketing Strategy: Outline your goals and what you aim to achieve with your storefront (e.g., increasing brand awareness, boosting sales of specific products).

Step 1: Access Amazon Storefronts

– Log into your Amazon Seller Central account.

– Navigate to the ‘Stores’ section.

– Click on ‘Manage Stores’ as shown in the screenshot.How to create an Amazon Storefront for your Brand? Image 1


Step 2: Create Your Store

– Click on ‘Create Store’. If you have multiple Registered brands on Amazon, you will get the ‘Create Store’ option for each one of them. Choose the one for which you want to create a store.How to create an Amazon Storefront for your Brand? Image 2


Step 3: Design Your Homepage

– Amazon Store builder interface is a drag-and-drop tool that lets you design your store without needing any coding skills.

– Amazon provides several templates tailored to different types of businesses. Choose one that best fits your brand’s style and needs.

– Add a Hero Image (main banner image) on your storefront. Make sure it’s high-resolution and represents your brand effectively.

– Use the ‘add tile’ function to insert text, images, and product listings. You can highlight best-sellers, new arrivals, or specific product categories.

– Arrange your tiles in a visually appealing and user-friendly manner. Ensure your homepage is easy to navigate and well organized.How to create an Amazon Storefront for your Brand? Image 3


Step 4: Create Sub-Pages

– Click on the ‘Add Page’ button to create additional pages. These can be used for different product categories or special promotions.

– Give each page a clear and descriptive name that indicates its content (e.g., ‘New Arrivals’, ‘Best Sellers’, ‘Sale Items’).

– Just like the homepage, use the drag-and-drop tool to add images, text, and products to each sub-page.

Step 5: Customize Your Storefront

– Make sure your brand logo is prominently displayed.

– Use colors and fonts that are consistent with your overall brand identity.

– SEO Optimization: Use relevant keywords in your text and product descriptions to help your store rank better in search results.How to create an Amazon Storefront for your Brand? Image 4


Step 6: Preview and Publish

– Use the preview function to see how your store will look on both desktop and mobile devices.

– Ensure all links are working, images are displaying correctly, and there are no typos.

– Once you are satisfied with your store, submit it for Amazon’s approval. This process can take a few days.

Congratulations, you have created your Amazon Storefront. 

Promote Your Storefront

– Once you have created your store you can start promoting it. Use Amazon’s advertising tools to drive traffic to your storefront.

– Promote your store through your social media channels and email newsletters.

– Use Amazon’s analytics tools to monitor your store’s performance and make adjustments as needed.


Creating an Amazon Storefront is a powerful way to showcase your brand and products. By following these steps, even beginners can set up a professional and effective storefront that helps drive sales and build brand recognition.

At, we can help you in creating Amazon Storefronts that effectively showcase your brand and products. In addition to storefront creation, we offer extensive support for various aspects of your Amazon business. Whether you need assistance with Seller Central, Vendor Central, or back-office operations, our comprehensive services are designed to streamline your processes and enhance your efficiency. From managing product listings to optimizing content, we provide the expertise and resources needed to help your brand on Amazon.

Reach out to us today to discover how we can support your brand on Amazon.

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