As an Amazon Vendor managing a diverse product portfolio, accurate categorization is crucial for maximizing visibility and ultimately, sales. Why is this important? Precise categorization unlocks the full potential of your listings. Shoppers navigate Amazon by browsing categories and searching for keywords. By strategically placing your products within the right categories, you ensure they’re discoverable through both ways.
This guide delves deeper into the power of categorization and equips you with the knowledge to optimize your listings for success on Amazon Vendor Central.
Ready to categorize your products for Amazon Vendor Central? Here’s how:
- Log in to Amazon Vendor Central, go to “Add Products”
- Click on ‘Download bulk listing spreadsheet’
- To upload the new products that are not currently in Amazon’s catalog click on ‘Download product spreadsheet’
- Search for your product type or keyword to find the right category
- Once you’ve selected the category, click “Generate Spreadsheet” to download the template for the selected category.
Pro tips:
“To list multiple product categories within a single template, search for each product type, select the appropriate category, then click ‘Generate Spreadsheet’ to obtain a file with each category on different tabs.”
“Mark your chosen categories as ‘Favorite’ for convenient future access.”
- Map Product Category:
Find the “Product Category” column then, from the drop-down in the category column, select the most suitable category. Think of it as picking the perfect aisle for your product! “Amazon has a category structure – Product Category > Product Subcategory > Item Type Keyword also called Recommended Browse Nodes.
The Product Category, Product Subcategory, and Item Type Keyword are dependent on each other. To choose the right item type keyword within the subcategory, it is crucial to select the correct category.”Imagine Amazon’s categories like a detailed family tree! Broad branches represent departments with further choices, and the most specific categories, called browse nodes or leaf nodes, are like the leaves where shoppers stop drilling down. Assigning your product to the most fitting browse node makes it easier for customers to find through filtering. Plus, that browse node automatically connects to its relevant branches, ensuring your product shows up in all the right places without extra effort. So, be as specific as possible with the browse node – it’s like picking the perfect family reunion spot for your product, automatically placing it within its extended family!
Leaf nodes and branches are mapped to all relevant points in the tree, so you only need to assign the item to one browse node/leaf node for it to appear in all relevant places.
For example, if you have assigned the product to the HDMI Cables leaf node under the category Electronics > Televeions & Video Products > Home Theater Accessories > Home Cinema Cables
The HDMI Cables leaf node will also show up under Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories
- Save the template with your mapped categories while ensuring all other required and conditional required attributes are filled in and upload it on Amazon Vendor Central.
Why Category choice is important?
Accurate categorization is like having a well-lit storefront on a busy street. It attracts the right customers, improves their shopping experience, and ultimately boosts your sales on Vendor Central.
Customer Experience: Imagine searching for a whisk and ending up with hairbrushes! Proper categorization ensures your products appear alongside relevant items, preventing frustrated shoppers who can’t find what they need. Additionally, products that consistently receive good reviews are often highlighted in category-specific lists, improving visibility and sales.
BSR Boost: Amazon’s Best Seller Rank (BSR) compares products within the same category. Placing your product in the right category pits it against similar items, leading to a more favorable BSR and potentially higher visibility.
Search Savvy: Amazon’s search engine relies on categorization to understand your products. Placing them in the right category increases their discoverability through relevant searches. Think of it like filing library cards – accurate filing makes finding the right information easier.
Targeted Recommendations: Amazon recommends products based on browsing history and past purchases. Precise categorization helps your products reach customers interested in similar items. For instance, someone browsing wooden cutting boards might recommend yours if it’s categorized correctly.
Conversion Rates: When customers can easily find products that match their interests and needs, they are more likely to make a purchase. Well-organized categories lead to higher conversion rates.
Advertising and Promotions: Both Amazon and ad platforms use categories to group products for targeted promotions and campaigns. Proper categorization ensures your product reaches the intended audience, maximizing the effectiveness of your advertising efforts.
Embrace the process of uploading products using VSSC (Vendor Self Service Catalog) and unleash the complete potential of your product catalog on Amazon Vendor Central with the assistance of StaffCloud.
With StaffCloud Services Private Limited by your side, you can rest easy knowing your Amazon account is in expert hands. This frees you to focus on other critical aspects of your business, confident that your products are well-represented on the platform.
Don’t let product listing errors slow you down! Contact StaffCloud Services Private Limited and uncover effortless solutions for your Amazon requirements.